Dreyer's Grand Ice Cream Oral History Project

About the Project
Interview Transcripts
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Berger, Jonah, Michaela Draganska, and Itamar Simonson. 2007. “The influence of Product Variety on Brand Perception and Choice.” Marketing Science 26 (4) (Jul - Aug): 460-72.

Breedlove, L. B. 1932. “The Ice Cream Industry: Its Economics and Future.” The Journal of Land & Public Utility Economics 8 (3) (Aug): 234-47.

“Claim Check - Dreyer's/Edy's Grand Light Ice Cream.” 2004. Consumer Reports: 6.

Cohen, Ben and Jerry Greenfield. Ben & Jerry’s Double Dip: How to Run A Values-Led Business and Make Money, Too. New York; Simon and Schuster, 1997.

Dreyer’s Grand Ice Cream, Inc. “Grooves:” The Dreyer’s Philosophy, 2003 (pamphlet).

Dreyer's Ice Cream, Bakersfield. 2006. Dairy Record. 107 (8): 102-13.

EIP Associates and Oakland (Calif.) City Planning Dept. 1989. Dreyer's Grand Ice Cream Office Project: Draft Environmental Impact Report. San Francisco: The Associates.

Hawkes, Jerry M., James D. Libbin, and Jeremy D. Kohler. 2004. Can Ranch Owners Include the Ranch in an Investment Portfolio? Rangelands 26 (6) (Dec): 31-9.

"Ice Cream Scoops - Dreyer's/Nestlé Has Growing Pains.” 2004. Quick Frozen Foods International. 45 (3): 29.

“Ice Cream Scoops - Nestlé Closes (USD) 2.8 Billion Dreyer's Deal After Clearing US Regulatory Hurdle.” 2003. Quick Frozen Foods International. 45 (1): 10.

Kaven, William H., and David L. Call. 1967. Private-Label Marketing in the Ice-Cream Industry. The Journal of Marketing 31 (1) (Jan): 35-8.

Keller, Kevin Lane, and Donald R. Lehmann. 2006. Brands and Branding: Research Findings and Future Priorities. Marketing Science 25 (6) (Nov - Dec): 740-59.

Lane, Vicki, and Robert Jacobson. 1995. Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity. The Journal of Marketing 59 (1) (Jan): 63-77.

“New Dreyer's Grand Ice Cream Flavors.” 2002. Dairy Record. 103: 20-1.

“New Products & Marketing - New Product Review - New Dreyer's Grand Ice Cream Flavors, Indian Ethnic Cheese, Fruit Dips for One, and Organic Pudding.” 2002. Dairy Foods. 103 (5): 20.

Nowlis, Stephen M., and Itamar Simonson. 2000. “Sales Promotions and the Choice Context as Competing Influences on Consumer Decision Making.” Journal of Consumer Psychology 9 (1): 116.

Pava, Moses L., and Joshua Krausz. 1996. The Association Between Corporate Social-Responsibility and Financial Performance: The Paradox of Social Cost. Journal of Business Ethics 15 (3) (Mar): 321-57.

“Plant of the Year Dreyer's Grand Ice Cream.” 2006. Food Engineering 78 (4): 57-71.

“Plant Operations and Packaging - Plant Feature: Dreyer's Ice Cream,” Bakersfield. 2006. Dairy Foods. 107 (8): 102.

Quinzio, Jeri. Of Sugar and Snow: A History of Ice Cream Making. Berkeley: University of California Press, 2009.

Rogers, T. Gary. The Spirit of Adventure: Going for the Gusto In Life. Oakland: T. Gary Rogers, 2007.

Rogers, T. Gary and Jerome S. Engel, Berkeley Entrepreneurs Forum, Lester Center for Entrepreneurship & Innovation., and Audio Visual Consultants. 1994. Entrepreneurship and Ice Cream. Oakland, CA: Audio Visual Consultants.

“Rollout! Frozen Delights: New Häagen-Dazs Low-Fat Ice Cream, Plus the Latest Starbucks/Dreyer's Flavors.” 1997. Food Processing. 58 (2): 36.

Schmidt, Lisa. 1985. Rocky Road : Dreyer's Ice Cream vs. Rockridge. Express. 8 (8).

Simon, Carol J., and Mary W. Sullivan. 1993. The Measurement and Determinants of Brand Equity: A Financial Approach. Marketing Science 12 (1) (Winter): 28-52.

Simonson, Itamar, Stephen M. Nowlis, and Yael Simonson. 1993. The Effect of Irrelevant Preference Arguments on Consumer Choice. Journal of Consumer Psychology 2 (3): 287-306.

“Special Features - Light and Easy - Ice Cream Outlook 2006.” 2006. Dairy Foods. 107 (3): 32.

Targan, Barry. 1983. The Emperor of Ice Cream. The Sewanee Review 91 (1) (Winter): 17-52.

Cover of The Spirit of Adventure by Gary T. Rogers


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